Greening of Products

We pursue the creation of products with the highest environmental performance and reduce environmental impact throughout the life cycle of all products developed.

Development of Products with the Highest Environmental Performance

We pursue the highest level of environmental performance for all products developed, and advance "Greening of Products" activities aimed at reducing environmental impact throughout the product life cycle.

First, we set "eco-targets" for the development of products with the highest environmental performance at the time of product release, in the stages from business strategy to product planning based on technological and competitor trends.

Then, in the development and design stages, we conduct environmental assessments to make sure that products comply with laws and regulations and meet the ECP standards*1 in all three aspects (mitigation of climate change, efficient use of resources and management of chemicals) in each stage of the life cycle.

In the product approval stage, we check the level of achievement of "eco-targets" and compliance with the ECP standards, and then, certify those products with the highest environmental performance as "Excellent ECPs".

There are concerns everywhere about the demand for social infrastructure products, increased consumption of electricity and resources. In order to reduce environment impact, we aim at creating and further increasing the number of Excellent ECPs with the highest environmental performance in the industry.

  1. *1: Environmentally Conscious Products (ECPs) are designed to minimize environmental impact in all stages of the product life cycle, including procurement of materials, manufacturing, distribution, usage, disposal and recycling.

Basic Policy for the Greening of Products

Green of Productの活動体系

Mitigation of Climate Change

  • Reductions in power consumption
  • Reductions in standby electricity consumption
  • Visualization of power consumption
  • Energy-saving mode
  • Shipment mode, etc.

Efficient Use of Resources

  • Reductions in the use of raw materials
  • Use of recycled materials
  • Ease of disassembly
  • Reductions in the use of packaging materials
  • Reductions in the use of supplies
  • Upgrades, longer useful lives, etc.

Management of Chemical Substances

  • Reduction in the use of specific hazardous substances
  • Green Procurement
  • Distribution of information on chemicals
  • Compliance with chemical regulations in different countries, etc.

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