Case Study

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CASE STUDY
Ousyuku Hot Spring Tourist Office

Customer: Ousyuku Hot Spring Tourist Office
Country: Japan
Industry: Facilities Management
Solution: Special Media

In-house printing helps to save expenses for tourist office

What kind of printing problem the Ousyuku Hot Spring Tourist Office has been faced with?

The Ousyuku Hot Spring Tourist Office promotes local accommodations and offers a sightseeing guide to the hot spring and surrounding area. It wants to attract tourists with impressive promotional materials that will encourage visitors to come back again and will generate good reviews. The Ousyuku Hot Spring Tourist Office wanted to produce a promotional tool using clear folders. However, small lot production of promotional materials -- especially, clear plastic folders -- was considered difficult.

How Toshiba’s e-STUDIO2505AC has been resolved this problem?

Toshiba’s e-STUDIO2505AC changed and resolved all problem. Now, thanks to the combination of this Toshiba MFP and special on demand clear folders, they can print in-house in small lots, without outsourcing, which in any case is usually only possible with large orders.

It was just what was needed, offering

1. Just the number or printed sheets needed -- when needed-- easily
2. Superb color reproduction of photos enabled by newly developed image processing technologies and toners
3. In addition to clear plastic, the e-STUDIO2505AC is compatible with a wide variety of special papers including waterproof papers and waterproof stickers -- using new print settings optimized for each special paper. This new printing capability offers flexibility in producing a diversity of promotional and other materials.

before and after

As a result..

The quality of the plastic folders is excellent so it was decided to commercialize them. They have been selling very well. The Ousyuku Hot Spring Tourist Office is planning to produce variations such as seasonal designs, and also expand sales venues from its office to local inns or hotels. Responding to requests from inns and hotels, the Association has also started producing posters and event information signs, in addition to special 1,200 mm long sheet banner papers for dining and meeting rooms.